Times Square Billboard | Simone Biles x Athleta Girls

Times Square Billboard | Simone Biles x Athleta Girls

This Times Square billboard for a collaboration with Simone Biles and Athleta Girls is introducing the Back To School collection as well as building the awareness of the brand. Creative is featuring a real team of girls and prominent Simone’s portrait to pull viewers in and showcase the products.

BECAUSE I CAN

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Athleta Allyson Felix Campaign