Hill City Site & Digital Marketing.
Worked on digital marketing creatives such as website, emails, and social creative for Hill City. Tried to define what is authentic way to communicate technical performance with a premium look and feel.
Client: Hill City / Role: Graphic Designer / Program: Adobe Photoshop, Illustrator, After Effect, Premiere /
Art Director: Calvin Leung / Photography: Joseph Phillips
The Landing Page for Bestselling Products
THE CLASSIC
Designed a landing page that features top best seller items with more detailed informations including design features, technical aspects, product laydown, and several location images to give a better idea on how to wear the products in real life.
Product Emails
Social Media
Here are some examples of social creatives I worked for both organic and paid channels. I was partnered with videographer to create the graphic in motion to make sure it’s consistent with brand identity and deliver right message clearly.
Hill City X Fred Segal
Hill City had a pop-up event at Fred Segal in Los Angeles. Creatives below are social invitations for the event. It was very first pop-up event in LA, so tried to bring the excitement through the assets but also keep simple, bold and catchy so it stands out from the social feed.
