HILL CITY S/S LOOKBOOK
Lookbook assets were used mostly for press facing medias more than customer facing. However the brand loved how it turned out so we started explored how this could turn into customer facing assets such as social channels and site assets.
-
Hill City lookbook is a print based editorial projects that publishes exclusively for press. The brand started digital lookbook on the site with shoppable feature.
Focused to showcase new arrival products in outfits that could inspire people how to wear Hill City product in versatile ways from workout gears to life-style pieces. Minimized the text to make photographs speak itself but gave enough informations so people can easily find the product on the website.
Digital lookbook took same approach on design but more dynamic with animated GIF in the layout to show various features for each product.
-
Spring/Summer 2020 Collection
Material: Print, Web, Social
Program: Adobe Photoshop, InDesign
