Hill City made city take over campaign in their home, San Francisco.
I was involved in creating Muni wrap that runs through the city and posters for Muni stops all over the city.
Since the brand is still new, Hill City has ti be even more inventive in the go-to-market plan, in order to stand out from everyone & everything else.
I tried to be creative with it and push the boundaries, even within the constraints of traditional out-of-home materials.
Role: Graphic Designer / Materials: Public Transportation Graphic, Prints, Digital, OOH / Program: Adobe InDesign, Photoshop / Photography: Joseph Phillips, Patrick Palaad